Sydney Café Website Redesign: A Success Story

Client Background

Sunrise Café, a popular breakfast and lunch spot in Sydney's bustling Surry Hills neighborhood, approached us with a challenge. Despite their excellent food and prime location, their online presence wasn't generating the digital engagement or orders they knew were possible in today's market.

The café had been operating for five years with a loyal local customer base but wanted to expand their reach and particularly increase their online ordering for pickup and delivery services, which they had recently introduced in response to changing consumer habits.

The Challenge

The existing website had several issues that were limiting its effectiveness:

• Outdated design that didn't reflect the café's vibrant, modern atmosphere
• Poor mobile experience, with difficult navigation and tiny tap targets
• Online menu that was simply a PDF upload, making it difficult to read on mobile devices
• No integration with their new online ordering system
• Slow loading times, particularly for the gallery images
• Limited SEO implementation, resulting in poor local search visibility

Our Solution

We designed and developed a completely new website for Sunrise Café with a focus on mobile users and online ordering. Key features included:

Strategic Design

• Fresh, modern design that captured the café's bright, welcoming atmosphere
• High-quality food photography showcasing their most popular dishes
• Intuitive navigation with prominent call-to-action buttons for online ordering
• Mobile-first approach ensuring perfect functionality on all devices

Technical Implementation

• Built with Next.js for optimal performance and SEO
• Integration with their existing ordering system via API
• Image optimization for fast loading on all devices
• Interactive menu with filtering options and dietary information
• Location map and directions integration

SEO and Marketing

• Local SEO optimization targeting Sydney and Surry Hills keywords
• Schema markup for rich search results
• Social media integration
• Email newsletter signup to build their customer database

The Results

Within three months of launching the new website, Sunrise Café saw remarkable improvements:

• 45% increase in online orders compared to the previous quarter
• Mobile conversion rate improved by 60%
• Average time on site increased from 1:20 to 3:45
• Email list grew by 300+ subscribers
• Improved local search rankings, appearing in the top 3 results for "best café Surry Hills"

Client Testimonial

"The team at 3DayDev completely transformed our online presence. The new website is not only beautiful but also functional and has significantly increased our online orders. The process was smooth and efficient, and we couldn't be happier with the results."

— Emma Chen, Owner, Sunrise Café